My Web Sites
I have built quite a few web sites over the years using all sorts of tools and approaches - there are lots of ways to skin the Internet Profits cat! I do not claim to be a web designer and I build my sites to be the most effective marketing tools possible for my target market and promotion methods. This page gives you links to some of my sites as examples of what can be done and I have divided them up into the different business models I use.
E-Commerce sites
I am involved in several businesses that are full-service e-commerce operations, with their own physical products, staff, warehouse and despatch operations. These need a catalog web site with shopping basket, checkout and payment facilities as well as offline order processing and customer history so we can produce despatch document and send the good and provide customer support for any issues that arise. I have used Actinic Catalog software to do this for my sites since 1999 and can recommend it highly.
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www.anythingleft-handed.co.uk |
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www.rusticangels.co.uk This was an offline homewares and gifts business run by a friend of ours and we are now acting as online marketing partners to build the website and market the business for a share of the income generated. The owner still controls the business, doing purchasing, despatch and customer services and updating product content on the site remotely. |
| www.tmtunes.com This is a site I built to promote my son's music. It uses a lot of video streaming - some from my own servers using Video Web Wizard and some from YouTube in a custom player from Traffic Geyser. |
Information sites
We have built several sites around our left-handed theme to provide information without the shop onsite. This gives us different angles to promote things from (e.g. with the BBC who do not like to promote overtly commercial websites) and allows us to get multiple page 1 listing for some of our target search phrases.
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www.lefthandersday.com |
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www.lefthandedchildren.org This is another information site but built using a simple <div> based template to push all the text content to the top of the page for search engine spiders. This site also uses Paypal button to sell downloadable guides - a nice sales as they are fully automated and zero cost! See: www.lefthandedchildren.org/letter-formation.htm |
Niche content sites
These are sites built to attract visitors for a range of target keywords for a chosen market niche. Once the visitors are on the site they are shown affiliate offers for that niche with links to the merchant websites and also Google Adsense and other adverts that will generate income if clicked.
www.spainexpert.info This site also features the Niche Video Site Builder software working to produce pages of YouTube videos based on a target keyword or theme. This has been embedded in my template so it looks like part of the site but builds lots of pages quickly and with constantly changing content, e.g. about Spanish Wine |
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http://www.bonsai-expert.com/ This is a site focused on the bonsai tree niche and is built using HyperVRE which searches for relevant article content on the web based on my target keyword list and builds a page for each keyword. It displays prominent links to the target affiliate site Bonsai Boy of New York as well as related Google Adsense adverts. it also features affiliate links to Clickbank, Amazon and other affiliate products using keywords highlighted in the body text. |
| Here are some more examples of my sites like this in different niches (some of these are work in progress) Tips to stop bad breath How to stop snoring SPAM and how to stop it |
Affiliate landing pages and framing
A lot of my promotion work is done with Pay Per Click advertising and particularly Google Adwords. I build different landing pages for each keyword group with appropriate content and links to the affiliate programme or sometimes just use a frame that actually displays the affiliate site in a frame within my domain.
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www.golf-channel.org
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Membership sites
Having a site where people a monthly or annual subscription pay to receive ongoing access to the information and resources on the site can be a great business model.
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www.lefthandworld.com |
www.Milsoms.com/Members The membership site uses the Butterfly Marketing membership platform and is currently in development but pretty much working so you can see what it does - register as a free member to see what is in the site.. |
Using sub-domains
If I am testing a new market I may build a site on a subdomain of one of my domains rather than investing in a separate domain and taking the time to set it up. This allows me to send PPC traffic to the site to see if the affiliate offer converts and if it goes well I may then move it onto its own domain.
You need a good generic domain name to do this that looks credible with various keywords in front of it and is fairly short. I use my domain www.4-u-now.com for this. This can be used with subdomains to give site addresses like http://www.tattoos.4-u-now.com. You don't need the "www" in these addresses and in Google adverts the display address can be shortened to Tattoos.4-U-Now.com which does the job nicely!
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Tattoos.4-U-Now.com This site also uses some clever php tracking code to make sure the keyword information is from the original Google search is tacked onto the affiliate url so I can analyse sales conversions by keyword to see which keywords are the most profitable and which should be dropped as they are losing money, but that is a whole other story! |
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StopSnoring.4-u-now.com HyperVRE article based content site with affiliate links |
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WebVideo.4-u-now.com I bought the resale rights to Video Web Wizard so I host the sales page on this site and keep all the income from any sales |
Digital products / Reports / Private Label
You can produce your own reports, market other peoples' as an affiliate or purchase a product with the rights to amend and market it as your own (Private Label Rights). A lot of PLR products come with a ready built sales website you can adapt.
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ArticleMarketing.4-u-now.com When someone purchases from this page I keep all of the sale value. |
| HomeBusiness.4-U-Now.com Another site marketing PLR reports and some Clickbank products |
Product data feeds
Some merchants provide product data feeds for their affiliates and this means that by adding a few lines of code to your pages you can display the whole catalog of the merchant with product images, price etc as well.
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www.martini-glass.com |
Audio content
If you have any recorded training materials or other content that you have the rights to you can sell it in its own right or divide it into smaller sections for free download or delivery by autoresponder so you get a series of chances to contact people and put your offers in front of them.
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www.winthelovegame.com |
Adsense template sites
There are loads of template sites marketed online that have a basic layout and images you can edit to include your own adsense code or other affiliate offers. These are quick and easy to build but may have similar content to lots of other people with the same template so you do need to customise them a bit. They are a good way to test a market niche and, if it is profitable, it is then worth more time spent on building a better site.
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Aspen Colorado |
| Work at home |
These are just examples of the type of sites you can build for various business models and there are many more ways of doing it.
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